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What ‘Quick Win’ Metric Can You Identify & Measure For Your Prospects?
Despite everything we know about diet, exercise and health, most of us don’t eat or work out the way we think we should. An entire industry of wellness programs and lifestyle medicine have arisen to...
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Stimulate Your Search Marketing Creativity With the Random Input Technique
Search marketing is often a logical, market-driven endeavor. We can identify our prospects’ wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve...
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One Easy Trick to Convert Website Visitors Into Leads
Fifteen years ago, I got a beautiful bound journal. I remember the month and year because the first entry in that journal is dated September 21, 1999. My intention was to journal every day – I’ve heard...
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Pre-PPC Strategies For Launching a New Product
PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about...
View ArticleHow to Solicit Feedback from Prospects and Customers
My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking up our 14-year-old son from summer camp. We hope he’s had a...
View Article2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the...
When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after “What’s AdWords?”, is “Oh, I tried AdWords. It didn’t work for me.” I’m biased, certainly, and...
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VOOM Podcast 01: Google AdWords Ad Extensions
Welcome to the first episode of the Vitruvian On Online Marketing (VOOM) podcast. In this podcast, we share short tips and strategies for improving your online marketing results. In today’s 13-minute...
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VOOM Podcast #2: Keyword Changes You Need to Know About
Welcome to the second episode of the Vitruvian On Online Marketing (VOOM) podcast. In this podcast, we share short tips and strategies for improving your online marketing results. In today’s 15-minute...
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Cut Through the PPC Clutter With One Simple Word
In addition to generating brand awareness and website visitors, PPC can serve several other important business functions. You can assess the competition quickly, comparing several players on a single...
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The #1 Most Important Metric For Your AdWords Campaign
How much money are you wasting on poorly performing Google AdWords campaigns every day? According to research by Hubspot, companies that track their inbound marketing efforts are 17-times more likely...
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